los angeles marathon.

For the third year in a row, SGK partnered with ASICS to design, produce, and activate the ASICS LA Marathon Activation, creating an unforgettable brand experience. The ASICS LA Marathon Activation at Dodgers Stadium brought kinetic energy, music, and social moments to the forefront, while showcasing ASICS footwear and apparel. Every element of the ASICS LA Marathon Activation was carefully crafted, including a stunning footwear foliage wall and custom fitting rooms. The ASICS LA Marathon Activation also featured a unique visual center that captured LA’s running culture. SGK led the production, logistics, and setup of this exciting ASICS LA Marathon Activation, with sustainable practices like repurposing materials into GWP shopping bags for the following year’s event.