LOUNGE.
confidence x feeling
Goal: Develop an in-store experience that ignites energy for key lululemon loungewear franchises that elevates all-star talent, hero’s product, and reinforces the positioning as the official wardrobe of relaxation.
Approach: Elevate story with compositions featuring large scale backdrops and unique product presentation. “Set the scene” of a lived in space, allowing guests to feel like they too can have a luxury loungewear experience.
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lululemon
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Concept, Environment & Experience, Design, Production, Installation
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Executive Creative Direction: Bryan Boul
Creative Direction: Jeana Beyers
Sr. Design: David Abouaf
Client Services: Addie Lalier
Production Management: Keegan Cunningham
Development: Dylan MacDonald
