With the release of their first road-to-trail running shoe, SGK partnered with lululemon to introduce guests to the product in an authentic presentation that focused on an elevated and connected retail experience in-store.

With a focus on sustainability and visually impactful elements, SGK conducted various material studies. Constructed cardboard boulders, raw edge falcon board and a select pine mile post carried through the natural elements and energy of the lifestyle imagery.

The guests were treated to a vibrant instore experience, with eye catching details that also provided clear product features and benefits to help solidify the reason to buy.