Asics LA Marathon ‘22

For the third year in a row, SGK has been the strategic partner for ASICS in designing, producing, and activating a weekend-long brand experience for the LA Marathon.

Set at the Dodgers Stadium, we created an energetic and celebratory vibe with kinetic motion, music, and tons of social moments complete with a large outdoor brand footwear and apparel retail space.

Every detail was considered with a beautiful footwear foliage wall, custom-designed fitting rooms, and a unique visual center thoughtfully designed to capture the beauty and culture of a run from dawn to dusk in LA all through the lens of the ASICS brand.